Welcome to RPM! I'm Alfredo Villanueva, the owner and founder of RPM, an automotive performance shop proudly serving El Paso, TX, since 2003. My journey in the street racing community began back in 1996 in Los Angeles, where I developed not only a deep passion for high-performance cars but also forged lasting connections with top automotive manufacturers and distributors.

Relocating to El Paso allowed me to bring the quality and innovation of major LA brands to the racing enthusiasts of West Texas and New Mexico. With decades of experience, our team is equipped to offer a full range of services, from simple LED lighting upgrades to comprehensive engine builds and precision tuning. At RPM, we’re dedicated to quality, performance, and helping every car lover bring their vision to life.

We warmly invite you to visit either of our two RPM locations, where our shelves are stocked with a wide range of high-quality parts, and our team is ready to support your every automotive need. Whether you're diving into a new project or looking for guidance on your latest build, we're here to answer questions, offer advice, and share our passion for high-performance vehicles. At RPM, we take pride not only in the work we do but in the relationships we build with our customers. Come by, explore what we have to offer, and become a part of the RPM family—where genuine friendships and exceptional cars are crafted every day.